Grobag started the baby sleep bag revolution back in 2000 as a result of Rob and Ouvrielle Holmes’ struggle to get their first son Sam to sleep at night. An Austrian sister-in-law introduced them to baby sleep bags, and after the amazing 12 hour sleep as a result, Grobag was born!
Over 95% of parents in the UK now use baby sleep bags, making traditional top sheets and blankets a relic of the past. We are very proud to have changed the way that mums and dads put their babies to bed and continue to create products that genuinely make parenting easier.
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